One the principal issues discussed in a panel was the credit reality for micro and small industries. The topic of the panel was: CREDIT, HOW TO ACCESS CREDIT AND INCREASE BUSINESS.
This has been an important issue, since access to credit is very limited and the requirements are not too bureaucratic. Although there are credit lines available the requirements are not flexible enough to make the credit a tool for the development of smaller companies. Aware of that the BNDES, Government and financial entities have been discussing changes in the legislation and operative process in order to turn the credit lines more flexible and accessible.
Microcredit is a new market and reality.
Credit renegotiations need to be more flexible in terms of documentation and formats.
Nevertheless, companies that want to access credit need to take care of balance sheets, business plans, cash flow and presentation, since all companies will have their credit scores analysed by the financial players.
Another discussed topic was the BLUE OCEAN, which is an expression commonly used to describe market positioning of the companies. Buyers acquire always benefits and not products or services and there is a market for benefits, always.
Benefits last, products die. BLUE OCEAN.
Success pillars: purpose, partnership and timeframe.